5 elementos essenciais para RTB (Real-Time Bidding)
5 elementos essenciais para RTB (Real-Time Bidding)
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Preferred deals: In a preferred deal, an advertiser can get a sneak peek at a publisher’s available inventory and buy it at a fixed price before it goes up for auction.
Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.
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It has become one of the most important parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and check here advertisers.
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Header bidding is another ad buying method that uses RTB to auction off inventory. It’s sometimes also called pre-bidding or advanced bidding because it improves upon the RTB process.
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Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions.
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